Howdy 👋
I'm Tom Ayling
and I'm a stubbly

 designer

that really likes UX/UI, typography, motion design, spätzle* and making the world a better place through design.

Howdy 👋
I'm Tom Ayling
and I'm a stubbly

designer that really likes UX/UI, typography, motion design, spätzle* and making the world a better place through design.

A duotone image of UX/UI Designer Tom Ayling holding a camera

The important questions.

What is spätzle, then?

Oh my gosh. I’m so glad you’ve asked. It’s basically German mac and cheese, or that’s what käsespätzle is, anyway. Here’s a great guide to making your own. Or send me an email; I can help.

You're a UX/UI Designer?

I’m a multidisciplinary digital designer, currently building and transforming businesses with my amazing team at Hiyield. In such a fast and evolving industry, I’m always learning new skills and expanding my knowledge. But as a rough guide, these are some of the things I love:
UX/UI Design & Research
I specialise in creating user-centric experiences for multiple platforms, including marketing sites, web apps, mobile & tablet apps, e-commerce platforms, and emerging technologies.

Brand & Product
Logo design, typography, copywriting; they’re all part of the secret sauce that makes a brand. If you want to go from mild spice to peri-peri sauce branding, motion graphics elevate a brand’s storytelling and personality 🌶️


My design process is always driven by user research and insights, ensuring that the end product fulfils users’ needs. I’m also passionate about sustainable design and design-for-good. Check out this website’s carbon score, for example 😎🍃

Why do you do it?

Just like a great dish of spätzle (yep, I went there), digital design has the power to make anybody’s day better. I’m on this journey because I believe in the 🎩 magic 🐰 of transforming complex ideas into intuitive and visually appealing experiences.

Design can be more than whatever making it pop is; it’s about connecting with people and leaving a positive impact on their lives.

It also pays for German pasta imports.

© 2023 Tom Ayling Design.
I mean, if you want to impersonate me that’s pretty weird.